Over 1 million businesses rely on Xero to track their finances. At Xero I led the redesign of their financial reporting tools. I spoke with accountants and business owners to understand their needs, conducted usability tests, mapped user flows, designed prototypes, and helped developers craft the final product.
At Mitsubishi Electric I led the redesign of the New Zealand marketing website. I conducted user interviews, structured the information architecture, created visual mockups, and wrote front-end code. The final result was a unified shopping experience driven by customers needs.
For my Masters degree I explored how to make constructive use of people’s urge for creative expression. I adopted user centred design methodologies to conduct research and develop ideas. I interviewed participants, ran case studies, generated personas, and tested prototypes. The final product was an online platform to help run collaborative art projects.