Street Art Platform

A masters project exploring how to make public art more collaborative.


For my Master’s degree I explored how to involve the public in creating street art. My final project was a website to help people organise collaborative art projects.



To be successful, the platform would needed to motivate people to get involved. Initial concepts focused on the free sharing of artistic posters and stencils. Feedback showed people were not motivated by this. They wanted real locations for their artwork with a clear creative goal. This moved the focus towards site specific creative challenges. For example: 'Make an animal stencil to put on the zoo wall'.

Screenshot of the projects page
Creative projects were more motivating than open ended submissions.

Informative Case Study

To better understand this area I organised a collaborative art project myself. I found a supportive landowner with a large blank wall, then asked what people wanted to do with the wall. After brainstorming and voting, we decided to turn it into an art gallery on the street.

The brief created for the project.

The project attracted over 40 volunteers. People donated both time and equipment, helping to paint the wall and add their own artwork. This validated the core concept. People were eager to leave their mark on the city given the right support.

Volunteers working on different pieces of art.
Some of the contributions from various members of the public.
artwork artwork
Parts of the wall spanning over 50m long.

This case study highlighted what an online platform would need to support. An organiser needs the ability to promote an art project to the public and seek contributors, while contributors submit ideas and discuss the project.

Diagram to show how people had contributed to the case study.

Hypothetical Projects

The case study I ran was useful for getting a deep understanding of one specific project. But it was only one project. I talked with other potential organisers to get a better idea of their needs. Some organisers wanted to have ongoing competitions; for example, a single ‘winner’ displaying art on a billboard each month. While other organisers wanted many people to bring together their artistic efforts; for example, a wall full of stencils done by different artists. To design with these examples in mind I generated some hypothetical projects.

Project Banner 1 Project Banner 2 Project Banner 3
Some hypothetical projects used to highlight required functionality.

Generic Process

Process of projects
Outline of the general process I established for running a collaborative art project.

Information Architecture

The final structure puts a strong emphasis on ‘projects’. Creative challenges form the foundation of the platform, providing people with a clear focus. Within each project the organiser can define the challenge, request submissions, and have discussions around the project.

Information Architecture
Diagram to illustrate the final structure of the platform.

Interface Design

To test how easy my wireframes were to navigate, I created quick interactive prototypes. This process helped to address issues that were not immediately obvious on paper. One example of this was the process of rating designs. Getting users to rate designs is important as it makes finding the best designs much easier. Yet my early mockups made browsing and rating many designs tedious. Users had to navigate back to a list of designs every time they wanted to view a different design. To encourage users to view and rate designs I added previous and next buttons. Placing the rating box nearby allows people to browse and rate without much effort.


Wherever possible the language on buttons invites contribution. I've used adjectives such as ‘upload a design’ and 'start a new topic'.

Example wireframes.

Visual Styling

The visual style uses paper and pencil to reflect the creative nature of the platform.


To give projects a unique feel they each have a customisable header. This makes it easy to distinguish and customise projects.

Screenshot Screenshot

Final Prototype

I presented a final prototype at the end of my masters degree. It demonstrated the design to people in an interactive way. People can navigate and perform simple tasks. This brought the concept to life and allowed more detailed feedback on the design.

Download my thesis for more information or get in touch.